In the first week after launching its telehealth service, Zocdoc reported that more than 20% of its total bookings were for telehealth visits, suggesting that consumers immediately took to the new platform. As part of its telemedicine program, Zocdoc developed a HIPAA-compliant video call platform that doctors on its network can use to have virtual appointments. Recently, Zocdoc has branched out into telemedicine by leveraging its network of healthcare professionals who have been forced to reduce their in-person visits as a result of the COVID-19 pandemic. Patients love Zocdoc because it means they don't have to call the doctor's office to get an appointment or fill out basic pre-appointment paperwork in the waiting room, and healthcare professionals appreciate that appointments booked with Zocdoc require less administrative work up front. By using Zocdoc, consumers can avoid the pain of using the often-clunky doctor-finding tools offered by their insurance provider and also shortcut the appointment scheduling process by booking with clinicians directly. In particular, Zocdoc's appointment scheduling service is invaluable for clinicians in small practices as well as consumers seeking health services covered by their insurance. Zocdoc's fees haven't stopped thousands of clinicians from flocking to the platform. This means that Zocdoc's customers pay more the more they get out of the service's boost to their marketing efforts. Of the more than 1.8 million clinician reviews on Zocdoc's site, the overwhelming majority are highly positive.ĭoctors who list themselves or their practices on Zocdoc pay a fee for each new patient that the service sends their way, but the service is completely free for patients.

After the appointment, patients can leave a review on their practitioner's Zocdoc profile to encourage or dissuade other potential patients. These appointments can be for one-off medical procedures like fitting patients for contact lenses, or as a first step toward establishing an ongoing relationship with a specific practitioner. In a nutshell, patients use Zocdoc to locate and book appointments with clinicians who are in their area and covered by their insurance.

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